A branding agency with decades of experience
Brigada is a branding agency that brings strategy, naming, tone of voice, sound and identity design together to create brands that are distinctive, recognisable and trusted. And because a brand can only gain traction if it works in the real world, we also build brand systems that are flexible yet stay consistent across channels, tools and touchpoints. Does that work? Ask KRC Genk, Stad Brugge, Brussels Airlines and our other happy clients.
What we do as a branding agency
You’re in good hands if you need ...
- 01Brand strategy & platforms
- 02Naming, verbal & sonic identity
- 03Brand identity concept & design
- 04Motion to spatial identity design
- 05Brand implementation & management
Our branding work
Part of something bigger
We’re devoted to giving brands a soul, a voice and a face, but as an integrated agency we link this expertise to the other key domains of marketing, product and people. That’s how we make sure clients get what they need, even when they’re not quite sure what that is yet. After all, what looks like a brand challenge may actually start with product, while a marketing question can uncover a bigger business opportunity. We connect the dots across disciplines and bring the right people and perspectives to the table from the start.
You had questions?
How long has Brigada been working in branding?
Brigada itself is quite new, but our branding expertise goes way back. That expertise includes the legacy of Today, one of Belgium’s branding pioneers with more than 2 decades of experience. Many of the brands Today has worked with over the years are still going strong today.
Which brands and industries does Brigada have experience with?
Our branding experience spans industries ranging from aviation, finance and telecom to food, retail, education, culture, technology and sports. We’ve worked with brands and organisations like Brussels Airlines, Telenet, Crelan, What’s Cooking?, Nanopixel, Botanique, Brouwerij Haacht, Karel de Grote Hogeschool, KRC Genk, Bancontact, INNO and BRUZZ. We also have extensive experience in city branding, with work for the cities of Leuven, Antwerp and Bruges.
What kind of branding work does Brigada do?
We cover the full branding journey. That includes brand strategy and platforms, naming, verbal and sonic identity, brand identity concept and design, motion and spatial identity. We also get your people on board, plan the implementation across all channels and launch with a bang.
What makes Brigada different from a traditional branding agency?
We typically look beyond the branding brief. After all, a brand challenge can come from a product, people or marketing issue, too. Because we work across all four domains, we can bring in the right expertise rather than forcing the problem to fit our services.