Content Systems
Manage content once and use it across websites, apps, markets and AI. We build structured content systems with Sanity and connect them to the business data your digital products rely on.
A product, service, location or article often appears in more than one place. Structure it properly and every experience can use the same source.
Product
Website App Customer portal AI
Manage once. Update everywhere.
Sanity is our preferred foundation for content-heavy digital products.
Content is stored as reusable information that any page, app or channel can use.
Sanity Studio can be shaped around how the content team actually works, with Visual Editing and live previews where useful.
APIs make the same structured content available to websites, apps and other digital products.
Content Agent and MCP allow AI tools to work with the same structured content and content model.
Product information may live in a PIM. Prices and stock in an ERP. Customers in a CRM. We make sure each type of information has a clear source and build the APIs that make it available where it is needed.
One reliable source for each type of information.
APIs
Website App Portal Commerce AI
Paxon
Paxon needed to organise content across different audiences, services and US and European structures. We helped shape the information architecture and content model in Sanity, with an AI-supported workflow that helped create and load more than 200 pages of structured content.
Sanity Structured content Information architecture AI workflows
Novatech
Novatech had product information spread across PIM, DAM, ERP and CRM systems. We built a central API layer that structures and distributes that data to multiple brand websites, giving each interface access to the same reliable information.
API architecture PIM ERP CRM Multi-brand
Book a 30-minute live demo with Jeroen. We’ll start in our own Sanity environment, show how the platform works and explain the architecture behind it. Then we’ll switch to real Brigada projects.
How we organise reusable content around real business information.
How Sanity Studio, live previews and Visual Editing work for content teams.
How the same content can feed different digital experiences.
Where APIs, PIM, ERP and CRM systems fit into the architecture.
How Content Agent and MCP work with structured content today.
30 minutes · Online · Live demo
