We make brands happen: Brigada as a brand activation agency
Brigada is a brand activation agency that turns brand strategy into campaigns and events that people are touched by and want to be a part of. We connect creative concepts, content, digital and physical experiences to bring brands to life in the real world. And we’ve got the perfect credentials for it, too. The team of experts at our integrated agency is incredibly diverse, with strategists, creatives, designers and production teams working together from day one.
So, you need a brand activation agency for ...
- 01Brand activation strategy
- 02Activation toolkits and rollout across channels
- 03Campaign concepts and creative platforms
- 04Events, launches and other live experiences
- 05Content and social activation
- 06Retail and point-of-sale activation
- 07Digital and interactive experiences
- 08Internal brand activation
You’ve come to the right place.
The work kinda speaks for itself
We’re big on the bigger picture
We always connect activation to the bigger brand picture. As an integrated agency with expertise in brand, marketing, product and people, we can move naturally from defining a brand to launching it, bringing it to life in the market and internally.
Positioning and identity give a brand direction, but activation gives people a chance to experience what it stands for. Depending on the audience and objective, we translate an activation idea to social, retail, internal communication and other relevant touchpoints. The idea is not to be everywhere, but to create the right combination for maximum impact. Not every activation challenge needs another campaign, either. Sometimes the strongest solution is an experience, or simply a change in how a brand behaves.
FAQ
What does Brigada do as a brand activation agency?
Brigada develops brand activation strategies, creative concepts and experiences for digital and physical touchpoints. Our work can include campaigns, events, product launches, social and content activation, retail experiences, partnerships and internal brand activation. We can develop an activation from scratch or translate an existing brand strategy or campaign platform into captivating experiences and executions.
What is the difference between brand activation and a marketing campaign?
A marketing campaign is usually designed to communicate a message to an audience. Brand activation focuses more specifically on creating an interaction or experience that brings a brand to life and encourages a response. Having said that: the two often overlap. At Brigada, we look at the objective first and then determine which combination of communication, experience and interaction will be most effective.
Does Brigada do internal brand activation?
Yes. Because we also work in the people domain, we can tackle the employee experience and company culture, too.
Looking for a brand activation agency?
Talk to us! By which we mean: talk to Anneleen.
Anneleen Vande Voorde
Client Partner